At Vets Love Pets, we believe that vets are the backbone of pet care. They dedicate their lives to understanding, treating and caring for the animals we love. For Australia's pets to thrive, the veterinary industry needs to thrive as well. We are on a mission to ensure both. That's why we are evolving our look and feel, to better express the trust and expertise of veterinarians, and distinguish our brand from the masses of online pet stores.
We’re excited to unveil our new brand identity—one that reflects our deep respect for veterinary professionals and strengthens the connection between vets, pets and pet parents.
Why the Change?
The online pet care industry is crowded. Everywhere you look, there’s an overwhelming mix of voices, bright colours and competing messages. But at the core of it all, vets hold the knowledge and expertise pet parents truly need.
Our rebrand is about cutting through that noise. We’re creating a space where veterinary expertise stands out, ensuring pet parents have access to trusted, professional guidance to care for their pets.
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A New Look That Stands Apart
We made a deliberate choice to go muted and monochromatic, using cream and black as our primary colours. By taking a different approach, we’re signalling something important: Vets Love Pets isn’t just another online pet store. We’re here to offer clarity, expertise, and trust in a space that can feel overwhelming.
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Centering Vets in Every Story
Vets don’t just care for pets—they’ve loved them since childhood. They have embarked on their career journey because of their enduring love for animals. We want to honour vets for all that they do for our pets – that’s why you’ll see more faces of vets in our brand visuals.
From nostalgic photos of vets as kids with their first pets, to images of them in practice today, these moments are important to celebrate. Because behind every great vet is a lifelong love for animals.
By collaborating closely with veterinarians, we provide pet parents with access to vet-approved products and trusted advice, ensuring the best care for their pets.
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Our Mission, Stronger Than Ever
While our look has evolved, our purpose remains the same:
"Elevating veterinary expertise to help every pet—and pet parent—thrive."
This new identity is more than just a redesign—it’s a reflection of our commitment to supporting vet clinics, providing expert care, and offering vet-recommended products to ensure the best for every pet.
Thank you for being part of this journey. We can’t wait to continue supporting you and your pets with expert guidance, heartfelt stories, and a brand that truly stands for what matters most.
